Brand Strategy London

The New Marketing Playbook: Brand Meets Demand | DeepL x Demand Gen London

**[Demand Gen London](https://www.linkedin.com/company/demand-gen-london/) and DeepL's SaaS Marketers Connect** are joining forces for a one-off evening at DeepL's London HQ. 📅 **Wednesday\, 9th September \| 6–8pm** 📍 **DeepL HQ, London Soho** (new address, see below) Brand and demand have spent years pretending to be separate departments with separate KPIs. That's over. The best GTM teams right now run campaigns that build trust, shape perception, and drive revenue - all at once, on purpose, not as a happy accident. In our panel discussion [Tricia Miller ](https://www.linkedin.com/in/triciareilly/)(VP of Global Demand Generation, DeepL) and [Anna Maikova](https://www.linkedin.com/in/annamaikova/) (Marketing Director, Synthflow AI) will talk about what AI-native companies are actually doing differently. * **Social and paid**: what AI-native brands are doing differently across social and paid media, and why legacy playbooks aren't keeping up * **Creative production at 10x**: how to keep quality up when output volume stops being the constraint * **The science of virality**: can B2B content actually be engineered to travel, or is reach still mostly luck? * **Demand gen**: how the playbook has actually changed vs. 3-5 years ago, and what's showing up differently in the demand metrics * **The new team shape**: how PMM, demand gen, and creative merge into one motion, and what skills and roles that demands More info to follow. Seats are limited - sign up now. 📍 **Venue:** 17 Newman St, London, Soho, W1T 1PD, UK (New Location)

Spilling the Tea: Building a Consumer Brand

Date: Tuesday 8th September, 6:15-9 PM UK Time Location: [1 Warwick by Maslow’s](https://share.google/MnxwD6w1PqaJ512K6) [Sign up for this event here! ](https://founders500.com/session/spilling-the-tea-building-a-consumer-brand/)Please note that clicking attend on Meetup will not give you the correct QR code to enter this event. Please sign up for your Universe ticket using the link. ## About the Speaker Yandis Ying is the Founder and CEO of [Dot Dot Tea](https://www.dotdottea.com/), one of the UK’s fastest-growing premium bubble tea brands. Launched in London in 2023 as a small high street café, Dot Dot has quickly grown into a nationally recognised retail brand, creating low-sugar bubble tea made with authentic loose-leaf tea, real fruit and popping boba. Every drink is brewed, bottled and packed at Dot Dot’s own Bubble Tea Brewery in North London, giving the founders control over quality, innovation and production as the business scales. Dot Dot is now stocked by leading retailers and hospitality partners including Harrods, Selfridges, Planet Organic, Ocado, Costco, Virgin Atlantic Upper Class and Nobu Hotel. The brand has received several industry awards, including the UK Soft Drinks Award 2026, Gold at the LUNCH! Innovation Challenge and a Startup of the Year finalist place at The Grocer Gold Awards 2026. Yandis also secured four offers on BBC’s Dragons’ Den. Before founding Dot Dot, Yandis worked in technology at Google and Sapient, specialising in digital strategy and innovation. She is also a mother and passionate about inspiring more women and young founders to pursue ambitious ideas and build brands with confidence. ## Session Overview How do you turn a small neighbourhood café into a nationally stocked consumer brand? In this honest founder conversation, Yandis will share the story behind Dot Dot Tea, from developing its first products and building an in-house brewery to securing major retail partnerships and appearing on Dragons’ Den. The session will explore what it takes to build a product-led business in a competitive market, balance authenticity with commercial growth, scale manufacturing without compromising quality and create a brand that stands out on the shelf. Expect an open discussion about product development, retail growth, investment, resilience and the realities of building a consumer business from the ground up. ## Key Themes * Moving from café to national retail brand * Building a distinctive consumer product * Balancing authenticity with mainstream appeal * Scaling manufacturing while maintaining quality * Securing major retail and hospitality partnerships * Fundraising, investment and Dragons’ Den * Founder resilience and lessons learned * Building a business alongside family life ## Audience Takeaways Attendees will leave with practical insights into: * Turning an idea into a scalable product-led business * Building a memorable consumer brand * Creating products customers genuinely want * Pitching to retailers and investors * Scaling without losing quality or purpose * Navigating the highs, lows and uncertainty of entrepreneurship [Sign up for this event here! ](https://founders500.com/session/spilling-the-tea-building-a-consumer-brand/)Please note that clicking attend on Meetup will not give you the correct QR code to enter this event. Please sign up for your Universe ticket using the link.

CRAP Talks #34 - Summer CRAP

We're back with our fourth event of the year and we couldn't be more excited. We'll stick to our usual format of 2 speakers and a fireside chat (with a twist this time). If you've not been to one of our events before then here is what you can expect. CRAP (Conversion Rate Optimisation, Analytics, Product) Talks is a cross-discipline event. We don't work in silos so why network and learn in silos. In the past we've had speakers from Data, Analytics, CRO, Product, Marketing, Data Science, Design and Research and so many more. If you work in tech, chances are you work cross-functionally, so come along and meet people doing amazing things in tech. **Hosts:** ThoughtSpot **Venue:** ThoughtSpot 26 Finsbury Square, London EC2A 1DS **Date:** 25/08/2026 6pm doors open Talks kick off at 630 Wrap up approximately 9:00pm. **Speakers:** TBC **Fireside Chat** TBC

Friday Strategy Board Games at the Coat and Badge, Putney

Strategy Board Games at the The Coat and Badge, Putney. **Is this event for you?** If you have been to a few WLGC events, or are used to playing modern board games with a significant amount of rules, then this event is for you. If not, please join us at our "Beginner Friendly" event every other week. This is an event to play Strategy games which range from medium to heavy in complexity and last 2-4 hours, depending on the game. It can take about 15-30min to teach, again depending on the complexity of the game. I usually advertise which game I am going to bring a few days in advance, as it can be helpful to at least be familiar with the rules. Other gamers may bring another selection of games, so be prepared to be surprised on the day. Here are more details specifically about the Putney events: We’re a friendly, social group that regularly play a range of board games and card games. This event has been running since June 2022 and we have a core group of regular gamers but welcome new members who are looking for a games group to play on a regular or fairly regular basis. Games we play range from, 30min - 1hour games, to the heavier 2-3hour games. We alternate the weeks we play shorter games versus the longer strategy games (check the event title for which type of games are being played). Quicker, fun, social games we play: • Just One https://youtu.be/0DDRxztfJP0?si=QPavmMFE3DFipM-x • Skull King https://youtu.be/xlFHfCqY-5Y?si=X-U1WLP5JOI0oTcB • Planted https://youtu.be/BB5mwXFPrUA?si=oLor8WTSpLUs7B12 • Project L https://youtu.be/EFV-qavWUlE?si=41_XhoZQvWs_9Zp2 • 7 Wonders https://youtu.be/z_Wfdn5Es8U?si=-L3cLo2Uppdip2ow Longer, Strategy games we play: • Lost Ruins of Arnak https://youtu.be/Kg2z4ApABY8?si=l46LNYRjQA_0QoZS • Terraforming Mars https://youtu.be/n3yVpsiVwL8?si=SW7VCdJpnqErKlIO We like to start on time but if you do arrive late, don’t worry, it may mean you have to wait a bit until the next game starts, but we always try to accommodate where we can. If it's Strategy games night, it is more important that we start on time as the games are longer and we want to finish on time. If you know you are going to be late please just let us know your eta. The event is free but please keep in mind that in order to have the space and run the event on a regular basis we need to purchase drinks/food from the venue. Also, please don’t sign up and not show up. Not only do you take up a spot for someone keen to play games but we have limited space that we need to reserve with the venue and no-shows jeopardise our relationship with the venue. Thanks for your understanding. Hope to see you at a games table!!

Dead Product Society | After Work Drinks

**Dead Product Society \| After Work Drinks** Come along, bring a friend/colleague or two and join us for a relaxed evening of informal product and tech chats over a few drinks and doughnuts. We aim to connect everyone without awkwardness or LinkedIn spiel, and value good conversation over boring presentations. **Who is welcome?** Product Managers, CEOs, UX/UI Designers, Developers, Scrum Masters etc. We welcome anyone who works in, with or wants to break into product. *Note: We intentionally keep our After Work Drinks on the smaller side to allow for more in-depth conversations.* **The Bike Shed** We'll be hanging out in the lounge area (behind the area with all the tables, next to the store). \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\- **Dead Product Society** Dead Product Society is a collective of like-minded professionals sharing real-talk and joining forces to navigate the twists and turns of the product world. Our down-to-earth community is for anyone who works in, with or wants to break into product teams regardless of their background or experience. **Our Sponsors** Shout out to our generous sponsors at Waggel Pet Insurance; Lifetime pet insurance, simplified. With their support we are able to host these events for you and create a space for those important, honest conversations.

Friday Board Games at the Coat and Badge, Putney (Beginner Friendly)

**Is this event for you?** This is an event for both experienced and non-experienced gamers. It's a great opportunity if you want to get into the board gaming hobby and try a game or two with minimal rules. There will be experienced gamers on the night and so depending on attendees we may play slightly more complex games. If you are new to games/beginner, please let me know either by comments or DM so I can bring some suitable games. We will help you to learn and play a game on the night. We will be playing board games which range from light to medium in complexity and last about 15mins to 1.5 hours, depending on the game. It can take about 5-15min to teach, again depending on the game. I usually mention in the comments which game I am going to bring a few days in advance, in case you want to be familiar with the game(s). Other gamers may bring another selection of games, so be prepared to be surprised on the day. Attendee numbers are dependent on who can bring and/or teach games and so can vary week to week. If you have a game(s) that you are willing to teach on the night please do mention this in the chat and/or comments. Most of us are up for anything! \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\- **Here are more general details about the weekly Putney events:** We’re a friendly, social group that regularly play a range of board games and card games. This event has been running since June 2022 and we have a core group of regular gamers but welcome new members who are looking for a games group to play on a regular or fairly regular basis. Games we play range from, 30min - 1hour games, to the heavier 2-3hour games. We alternate the weeks we play shorter games versus the longer strategy games (check the event title for which type of games are being played). **Quicker, fun, social games we play:** • Just One https://youtu.be/0DDRxztfJP0?si=QPavmMFE3DFipM-x • Skull King https://youtu.be/xlFHfCqY-5Y?si=X-U1WLP5JOI0oTcB • Planted https://youtu.be/BB5mwXFPrUA?si=oLor8WTSpLUs7B12 • Project L https://youtu.be/EFV-qavWUlE?si=41_XhoZQvWs_9Zp2 • 7 Wonders https://youtu.be/z_Wfdn5Es8U?si=-L3cLo2Uppdip2ow **Longer, Strategy games we play:** • Lost Ruins of Arnak https://youtu.be/Kg2z4ApABY8?si=l46LNYRjQA_0QoZS • Terraforming Mars https://youtu.be/n3yVpsiVwL8?si=SW7VCdJpnqErKlIO We like to start on time but if you do arrive late, don’t worry, it may mean you have to wait a bit until the next game starts, but we always try to accommodate where we can. If it's Strategy games night, it is more important that we start on time as the games are longer and we want to finish on time. If you know you are going to be late please just let us know your eta. The event is free but please keep in mind that in order to have the space and run the event on a regular basis we need to purchase drinks/food from the venue. Also, please don’t sign up and not show up. Not only do you take up a spot for someone keen to play games, but we have limited space that we need to reserve with the venue and no-shows jeopardise our relationship with the venue. Thanks for your understanding. Hope to see you at a games table!!

Fashion, Retail & Brand Networking for Business Professionals

**Welcome to Networx London! Fashion Edition** Join **Fashion, Retail, Brand, Glamour & Creativity for Business Professionals**, an evening designed for innovators, founders, and professionals shaping the next generation of style, brand experiences, and retail innovation. Whether you're building a fashion brand, running a retail business, designing creative products, or leading a fashion tech startup, this is your space to **connect, share ideas, and explore collaborations**. 📍 **Venue: The Sycamore, Holborn** A modern, relaxed venue in central London, just steps from Holborn station. Perfect for after-work networking, drinks, and great conversations. 📅 **Event Schedule** **18:30 – 19:00** \| Welcome & Warm intro **19:00 – 19:30** \| Open Networking **19:30 – 21:30** \| Informal Networking \(no pitches\, no pressure\) 💡 **Why Attend?** Connect with fashion founders, creatives, and industry professionals in a dynamic setting. Discover new opportunities, share ideas, and meet people shaping the future of fashion, retail, and branding. **Who Should Attend:** Founders, entrepreneurs, fashion and retail professionals, creatives, influencers, and business leaders looking to expand their network, gain fresh perspectives, and grow within the industry. **Limited spots!** Register today and hit **Follow** for updates on future weekly events. 📸 **Event Photography** Please note that photos and videos may be taken for promotional purposes. **WhatsApp**👉[https://chat.whatsapp.com/FizCdlVSjvCCR6EpoESl3A](http://[https//chat.whatsapp.com/GisOCaIiMeKEehV5Lv7qxg%5D(https://chat.whatsapp.com/GisOCaIiMeKEehV5Lv7qxg) "\[https://chat.whatsapp.com/GisOCaIiMeKEehV5Lv7qxg\](https://chat.whatsapp.com/GisOCaIiMeKEehV5Lv7qxg)")

Marketing Networking London | Founders, Growth & Brand Leaders

AI in the Wild #1: Proving AI Actually Works

Upstairs at the The Perseverance, 63 Lamb's Conduit St, London WC1N 3NB The first AI in the Wild. An evening about what applying AI actually looks like in a real business. Two questions run through this session. How do you run an AI proof of concept that actually proves something? And what does it really take to build an AI tool that marketers would use and drives measurable value? Agenda: **Why most AI pilots fail (and the ones that don't)** How to scope a proof of concept, define success before you start, and prove commercial impact rather than a good demo. **Should you buy an AI tool or build your own?** What actually tips the balance either way, and what it costs to get it wrong. **Your new AI campaign analyst** A live demo of a tool that turns campaign data into insight, plus an honest account of what went wrong building it. **Automating the annoying parts of your job** Cross-platform reporting, data cleansing and competitive monitoring. What can realistically be handed over to AI tools. **Agenda** 18:00 Arrive, food 18:30 Introductions 18:40 Talk one 19:10 Talk two 19:40 Talk three 20:00 Drinks and conversation 20:30 Close **Who this is for** AI in the Wild is for people in marketing and the commercial functions around it, the people expected to turn AI into revenue, efficiency or a better customer experience. You will feel at home here if you work in: * Marketing (brand, demand generation, digital, content, campaigns) * CRM, lifecycle and customer marketing * Ecommerce and digital commerce * Sales and revenue operations * Customer experience and service * Data and analytics in a commercial context * Business owners and leaders responsible for growth **Who this isn't for** We are not an engineering or machine-learning meet-up. If you want to go deep on model architecture, engineering or building AI systems from the ground up, there are excellent London groups for that, and we would happily point you towards them. Our focus is the commercial application layer: what to do with AI, not how to build it.

#3 - the UX of third spaces

**Meet likeminded UX professionals over coffee/brunch and discuss ways to use design to create third spaces that evoke a feeling of comfort and belonging.** ​**The Problem:** When was the last time you discovered a place that made you feel a sense of comfort and belonging, and what contributed to that feeling? ​For our third **design impact lab** session, we’ll be discussing how simple interventions can help create better third spaces for communities. ​**The Flow (Sunday 6th September 10:30 AM - 12:00 PM):** * ​**10:30 \| Coffee & Intros \(Paris Baguette Southbank\):** We’ll meet for coffee & brunch to kick things off. You'll meet other attendees and discuss the problem space. * ​**10:45 \| Conversation Game:** We'll break up into small groups of 4-5 and play a Japanese conversation game designed to encourage you to discuss this topic in a fun way. * ​**11:15 \| Discussion:** After the game, we'll break up into pairs and exchange UX intervention ideas. * ​**11:30 \| Free Discussion:** We'll wrap up with free discussions about UX, design, third spaces or whatever is on your mind. *** ​**Pre-Event Mission:** ​Your mission is to think about the third spaces (cafes, pubs, libraries, community spaces etc.) in your city or community that you love to go, and what makes them special to you. *** ​**The Details:** * **Location:** [Paris Baguette Southbank](https://maps.app.goo.gl/5fwo9QUZFZr8mqYh7) (1 min from Waterloo Station) * ​**Capacity:** We’re keeping this to a small group to ensure everyone can connect and contribute. Please ensure your RSVP is up to date and let us know if you're unable to attend. * ​**Vibe:** Friendly and relaxed! No laptops, just notebooks and fresh air. *** ​**Why Join?** ​If you’re a designer or researcher who wants to use your skills for more than just conversion, come say hi. ​It’s a chance to meet like-minded people and consider how design can solve universal human problems. ​**Who is this for?** ​Our events are for UX designers, researchers and other strategic and creative thinkers who are passionate about using their skills for social good, not just profit. Please note that this is not a networking event, or a place to find a job. ​**Who is the host?** ​Hi! 👋 I'm Max - a London based design researcher. Until recently I was based in Tokyo, where I ran a small design agency and spent over 10 years as a meetup organizer. I'm exploring ways to bring designers together to use our skills to work on meaningful problems. If that sounds like something you're interested in, I'd love to have you join! \*This event is being advertised on multiple sites, so the actual number of attendees will be different to what appears on meetup.

Social Media Creators & Influencers Meetup London #24

Hi there, fellow social media creators, influencers, brands and all people interested in London. Welcome to our meetup! We at Social Rising organize regular events for you to connect, learn and grow, not only here but all over the world! We invite you to meet and engage in conversations with like-minded people both locally and in our worldwide community! At this event we'll celebrate the launch of AdAUC, an influencer marketing platform, built right here in London. One room. London's creators, brands and social media professionals. Whether you're a Creator done with chasing brand deals or a Brand done with campaign guesswork - this evening is for you. Expect a welcome drink, good conversations, and a first look at a platform where brands bid for your ads. Meet the AdAUC team AdAUC is a two-sided auction marketplace: Creators list their ad slots, Sponsors bid, and the price is set by demand. No chasing, no guesswork. Founders Vlad and Kimberley will give a short intro to the platform, take your questions, and then stick around for drinks all evening. Want to see AdAUC in action? Grab them for a one-to-one walkthrough during the mingling and be among the first onboard! **First things first!:** * The best way to stay informed about our events is to join our newsletter at socialrising.com/join * If you're a creator with a significant audience, you will benefit the most from this newsletter at socialrising.com/join .You will be invited to public and exclusive events, and we will reach out to you with partner and job opportunities. * If you want to help us creating our events: We're looking for 1-2 volunteers per event! Let us know if you're interested through this form: https://socialrising.com/volunteer - we'll then reach out if we need you. **What do participants & speakers think?** "Matteo's meetups are incredible. Every time I come, I meet people who genuinely change my life. He somehow manages to get everyone involved, and the overall vibe is so nice. Can't wait for the next one!" - Dom (tech_wizzdom) "Matteo, thanks for the event yesterday. Its much better than other social media events that I have attended. Good work! So thanks!" Joe (via a Google Review) "What a fantastic group of people! If you are looking to connect with top-shelf digital communicators, Social Rising's meetups are perfect for that."- Oliver Aust - Founder, Investor, Bestselling Author, Podcast Host. "Matteo put on a killer event. Normally events are full of trivial, uncomfortable conversations, but I love Social Rising events, cool people and discussion points, and great locations", Digital Nomad Lifestyle. **Our story** In 2019 we started organizing meetups for creators & influencer in Berlin, and we became big fans of the people we brought together and the topics that were discussed. So we expanded to London early 2020, and as the pandemic started, we became a home for creators worldwide. Now, in 2026, we do our events in multiple cities and countries and are expanding to more and more countries. Wherever we are, influencers & creators connect, learn, and grow. Sometimes creators join us and share insights in lightning talks, and each time we all go home with new, interesting connections! **Virtual events** We have regular virtual meetups. Join your local [meetup](https://socialrising.com/meetup-groups) group or follow our [Eventbrite](https://www.eventbrite.co.uk/o/social-rising-virtual-34048034485) organizer dedicated to virtual events. **What is this meetup for?** * Get to know new people in the social media space * Share experiences with like-minded people * Listen to inspiring lightning talks * Brainstorm and share ideas with fellow creators * Motivating each other * Finding opportunities to work together * Discuss how to approach and reach chosen target groups * Sometimes we have a product/brand presenting how they can support you * ... and of course: have a good time and grab a drink together! **Your host** Matteo Savio, CEO of [Social Rising](https://socialrising.com/) & [Digital Ideas](https://digitalideas.io/), hosts the event. As a digital marketer, he is consulting in B2B marketing & sales, and started Social Rising in 2019 as became fascinated by the topics and amazing people that showed up. He's enthusiastic ever since! Connect with him beforehand on [LinkedIn](https://www.linkedin.com/in/matteosavio/)! **What next?** * Do you have experiences in growing and/or monetizing on Social Media? We'd love you to apply for a lightning talk: socialrising.com/lightning-talk * Are you interested in helping us creating our events? Help out as a volunteer: socialrising.com/volunteer * Follow us on Instagram and check out event images from past events: instagram.com/socialrisingevents * Especially as a brand or product you might be interested in following us on LinkedIn: linkedin.com/company/socialrisingevents * Does your product bring value to creators? Apply for a product presentation: socialrising.com/product-presentation * Join the meetup group closest to you here: https://socialrising.com/meetup-groups See you at the event! Your Social Rising Team

Networking for founders, creators, freelancers + rebels ⚡

**Free monthly meetups for Rebels of all kinds, to connect, learn and share.** **Topic:** 6 Codes for Becoming a Better Leader & connecting to your purpose. **Guest**: [Dr Stephanie Minchin](https://www.instagram.com/theyogapsychologist/) is a Clinical Psychologist, Yoga Therapist and Yoga Teacher whose work explores the relationship between mind, body, identity and how we live and lead. Learn how knowing yourself better can help you make stronger business decisions, lead with more confidence and build a business around what actually matters to you. **Format:** 6:30 pm - Doors Open & Networking 7:00 pm - Fireside + Q&A 8:00 pm - Networking **About:** Founder-led networking events from founders, creators and successful business owners. There will be a fire side chat with opportunities to network before and after. No formal agenda, or dress-code (please wear *something* though). *** Est. 2013, meetups active globally 🌍 🚀 This event is free thanks to our members (join here: dffrnt.so/join), our partners (dffrnt.so/partners), our hosts [Rachael](https://www.linkedin.com/in/rwelford/), [Vinay](linkedin.com/in/vinay-sharma-96432b9b/?skipRedirect=true), [Ken](linkedin.com/in/helloekow) and our generous hosting venue [Juntos](https://www.juntosoffices.com/). \-\-\-\- **Looking for a new co-working space?** Claim your free day pass & £100 off your membership (email BedfordRow@JuntosOffices.com). **Looking for an event space?** Gain 20% off your booking (Speak to a member of the team) **Want more from Dffrnt?** [Learn more](http://dffrnt.so/) or [join here](http://dffrnt.so/join).