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Brand Strategy New York

Elevate your brand strategy skills in New York

Making Better Bets: A Field Guide to Product Strategy with Andrew Skotzko

Making Better Bets: A Field Guide to Product Strategy with Andrew Skotzko

Thu, Oct 29, 11:00 PM
From ProductTank NYC
4.6

“Be more strategic” is advice every product leader has heard. But knowing what to actually DO? That's the hard part. Join us for an early look at *[The Strategy Cycle](https://thestrategycycle.com/)*, the new book from product leadership coach [Andrew Skotzko](https://www.linkedin.com/in/andrewskotzko), which is a practical guide to turning a messy set of research, goals, stakeholder opinions, and competitive pressure into a real product strategy. Andrew frames strategy as a theory of winning, expressed through a cycle of bets. Plans, roadmaps, and goal lists all have their place, but a real strategy gives them direction and makes planning season suck a lot less. Mind the Product founder Martin Eriksson says the book shows you what to do on Monday morning—and “what to do in week 7 when the strategy is quietly falling apart.” Andrew will walk through the two halves of the cycle: **Craft the strategy.** Start with a two-page strategy sketch, distill what’s really going on in your market, name the challenge that matters most, and define why customers will choose you and keep choosing you. Then turn that into a portfolio of bets with a clear line between what’s in and what’s out. **Live the strategy.** Crafting the strategy is only about 40% of the work. The rest is deploying it, keeping it alive when shiny new things start arriving in week two, and evolving it as you learn. You’ll walk away with: * A practical way to frame strategic choices as bets * A starting template for your own strategy sketch * Tactics for keeping strategy alive after planning season ends This session is built for anyone responsible for setting direction in a fast-moving environment. Bring your hardest strategy questions. **Sponsored by:** * **[Askable:](https://www.askable.com/)** the UX research platform that grounds fast product decisions in real human evidence * **[Pendo:](https://www.pendo.io/)** Product Context for your Apps and AI Agents

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38 attendees
Beers & Data

Beers & Data

Tue, Oct 6, 10:00 PM
From Advertising / Marketing Analysts
4.8

WE ARE BACK IN PERSON!

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9 attendees
Free Funk Rock Jam Sessions Mondays - Random Strangers Jam at Shrine Harlem

Free Funk Rock Jam Sessions Mondays - Random Strangers Jam at Shrine Harlem

Tue, Oct 6, 12:00 AM
From Random Strangers Jam
5.0

Bring your instrument. Be a stranger. Join the jam. Mondays from 8-10pm with Random Strangers Jam at Shrine World Music Venue in Harlem! Online RSVPs get priority and in person sign ups start at 7:45pm. RSJ is a fully improvised psychedelic funk rock jam session led by Sky Demetri and his band. Come prepared to create new music on the spot - every 5-7 minutes, half the band takes a seat and is replaced by musicians from the audience, the new group of random strangers jams on a fresh key and concept - and the rotation continues! Join the email list at [RandomStrangersJam.com](http://randomstrangersjam.com/)! All jammers must sign in on the official sign up sheet in person. The sign up sheet becomes available in person 15 minutes before the jam. *Drums, keys, mics, amps, and a PA/DI are provided, please bring all other instruments.*

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1 attendee
Moving Forward NYC: AI & Tech Small Business Relaunch Mixer

Moving Forward NYC: AI & Tech Small Business Relaunch Mixer

Thu, Oct 15, 10:00 PM
From Moving Forward with AI & Tech: Small Business Community
4.6

*Connect with local SMB owners, marketers, and founders to kick off Q3/Q4, share practical ideas, and build high-value connections.* Kick off Q3/Q4 with New Connections, Practical Strategy, and Community! Welcome to the official in-person relaunch of the Moving Forward with AI & Tech: Small Business Community! Whether you’ve been a member of this group for years or you’re joining us for the first time, this is our flagship gathering to meet in person, build meaningful business relationships, and share ideas on how AI and modern technology are helping local businesses scale. Hosted and sponsored by [Moving Forward Small Business](https://movingforwardsmallbusiness.com), this high-energy networking mixer brings together small business owners across all verticals, founders, operators, and marketing professionals in the NYC metro area. **What to Expect** * **High-Impact Networking**: Skip the awkward small talk. We’ll have structured icebreakers and industry-focused nametags so you can meet the right contacts fast. * **The New Community Roadmap**: Get a quick 15-minute look at what’s coming for our community, including upcoming virtual workshops, expert trainings, and tools. * **Call for Member Speakers**: Want to present at one of our future events? We are officially opening up stage spots for members to showcase their expertise, tech hacks, and business success stories. * **Q4 Momentum**: Connect with potential clients, referral partners, and collaborators as everyone gets back to business post-summer. **Event Agenda:** * **6:00 PM – 6:30 PM** \| Arrival & Open Networking Grab your badge, check in, and connect with fellow attendees. * **6:30 PM – 6:45 PM** \| State of the Community & Speaker Announcement A quick welcome from our leadership team, our vision for the group, and how you can apply to present at upcoming events. * **6:45 PM – 7:15 PM** \| Fast\-Track Connections A quick, fun, structured 2-minute rotation game to make sure you meet at least 5 new business owners in the room. * **7:15 PM – 8:00 PM** \| Open Mingling & Wrap\-Up Deepen the conversations you started, take group photos, and exchange contacts. **Who Should Attend?** * Small Business Owners & Founders looking to optimize operations, sales, finance, and marketing using technology. * Marketing Professionals & Consultants serving SMB clients. * Entrepreneurs & Operators hungry for practical strategies and high-value local networking. **RSVP Note:** Space is limited by venue capacity. Please RSVP early to secure your spot on the guest list!

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17 attendees
Games with Strangers

Games with Strangers

Sat, Oct 10, 11:00 PM
From The Brooklyn Board Games Meetup Group
4.8

Love board games? Looking for someone to play with or something new to play? Come play games with us! Every Saturday night we run Games With Strangers. Grab a drink or dinner, meet some new people, and learn a new game. Our game expert will teach you our featured games for the night and make sure that things are running smoothly. Come be a part of our community!

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1 attendee
Socializing and Networking / North Jersey edition

Socializing and Networking / North Jersey edition

Tue, Oct 13, 9:30 PM
From User Experience Professionals Association (UXPA), NJ chapter
4.6

How’s your fall going, awesome design community? Join fellow UXDs, UXRs, PMs, developers, and design-curious folks for a relaxed evening of drinks and pizza hosted by UXPA-NJ at the Wanderer in Jersey City. All acronyms welcome. Come enjoy the changing leaves, Halloween season, and local/ non-local recommendations with familiar faces and new friends. No pressure, no agenda, just a chance to unwind and chill out. Pull up a seat, make a new connection, and enjoy a laid-back night with good company. Candy corns are optional. Conversation is encouraged. 🍂🎃 The Wanderer is a “caffeine to cocktails” bar tucked between Cafe Alyse & One World Pizza in the McGinley Square neighborhood of Jersey City. And lucky us, the Wanderer hosts a Happy Hour on Tuesdays! Discounted select beer & wines and pizzas from One World Pizza next door. *Did someone say Happy Hour?* There will be no agenda or speakers for this event. We just want to encourage informal socializing. **(Not an) Agenda:** 5:30 pm - 8:00 pm Socializing, networking, drinks & maybe pizza (cash bar) Feel free to stay later! **The Wanderer** **53 Baldwin Ave, Jersey City, NJ 07304** 🏃🏽‍♂️ **18 minute walk** from Journal Square Path station 🚌 **By bus:** NJTransit route #s 9, 8, 87, 80 🚲 **Citibike station:** Baldwin at Montgomery 🚗 **Street parking available**, with the Parkmobile app https://www.instagram.com/thewanderer_jerseycity [https://www.instagram.com/one_world_pizza/](https://www.instagram.com/one_world_pizza/) [ParkMobile Parking App | Find & Pay for Parking | On-street & Reservation](https://parkmobile.io/)

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6 attendees
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Frequently asked questions

Meetup is a platform for discovering and joining local groups and events based on shared interests, allowing users to meet like-minded people.

Search for 'brand strategy' groups in New York on Meetup to find relevant meetups. You can join them to collaborate and network with other strategists.

Yes, you can attend certain events without joining a group. Simply RSVP for the event you're interested in, and attend as a guest.

Yes, there are various active brand strategy groups in New York where professionals gather to share insights and experiences.

No commitments are necessary. Attend events that fit your schedule and interest. Simply RSVP when you're available.

Some Meetup groups may charge a fee while most are free. Check each group’s details on their page for specific costs.

Events are hosted by group organizers, providing opportunities to learn and network around topics such as brand strategy in New York.

Events can vary. Some may be formal, like workshops, while others might be casual networking sessions. Check event details for specifics.

Meetup facilitates connections, but success depends on active participation and engagement with others in the community.

Meetup focuses on group activities, so while 1-on-1 mentoring is not guaranteed, networking can lead to such opportunities.

Not every interest may have an active group in NYC. However, new groups form regularly, expanding available topics over time.

Event availability depends on active organizers and group activities. Not all interests will have frequent events.

Yes, there are meetups specifically for strategists to discuss new trends and strategies in branding.

Before attending, organizers might ask for some basic information to help them plan the event effectively and communicate details with attendees.

You can start your own brand strategy group on Meetup. Set up a page and invite others who share your passion for the subject.