Brand Strategy New York

Q4 Full Funnel Performance Creative: Discovery to Post-Click

**Q4 Full Funnel Performance Creative: Discovery to Post-Click** **​\*\*(Brands Only - Non Brands will be rejected)\*\*** ​BFCM isn't won at checkout - it's won weeks earlier, in the creative that gets built, tested, and refined while everyone else is still telling themselves October is plenty of time. ​This DTC Builders session is the pre-game. A room for Shopify founders and marketers to get honest about what full-funnel performance creative actually looks like heading into peak season — from the discovery ad that earns the scroll-stop, all the way through to the post-click landing page and offer that actually closes the sale. We're joined by **[Ed Weston, Co-Founder of ](https://www.linkedin.com/in/edward-weston-prospa/?utm_source=luma)[Prospa](https://www.prospamedia.co.uk/?utm_source=luma)**, the performance marketing agency behind £50M+ in profit for 8-figure Shopify brands, to break down exactly how his team briefs, tests, and scales creative across the full funnel heading into BFCM. ​🎯 **Why you should be in this room.** * ​Get ahead of BFCM creative before the scramble. Now gives you enough runway to fix the funnel before late-Q4 panic mode. * ​Hear it from an agency running 8-figure Shopify accounts. Prospa manages £5M+ in monthly ad spend and has generated £50M+ in profit across 80+ ecommerce clients. * ​Pressure-test your own funnel. Discovery, consideration, landing pages, and the post-click gaps that quietly kill contribution margin once volume spikes. * ​See what's actually converting right now. Real creative angles, formats, and offer framing Prospa is running for 8-figure brands going into peak season. * ​Leave with a sharper creative brief. Not theory — a practical checklist for what to build and test before BFCM hits.

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"Fall Kick-Off" Glow Party (Cocktails & Connections)

**\*TO ATTEND GET TICKETS AT**: [https://www.eventbrite.com/e/fall-kick-off-glow-party-cocktails-connections-tickets-1999735363303](https://www.eventbrite.com/e/fall-kick-off-glow-party-cocktails-connections-tickets-1999735363303) (Limited # of ladies save $5 by using the discount code 5 at checkout. This event is being co-organized and promoted by multiple groups. This page only shows a very small portion of the actual attendees. Based on pre-sales, we expect to have a good # attending.) Imagine walking into a room and instantly spotting people you already have something in common with—before you even say a word. That’s what makes our Glow Party such a fun, relaxed way to meet people in NYC. Join up to 100 friendly members and guests from a variety of social groups for a night designed to make coming solo feel comfortable, natural, and fun. Whether you’re looking to make friends, expand your social circle, network, or simply enjoy a great night out, this event is all about connection—your way. Finally a party where you will meet others who are interested in the same things as you before you even say a word! This a fun and unique way to navigate the social scene! We use our glow bracelet color coding system as just one of the ways for you to identify and instantly connect with others who have the same interests as you! How it works: **We will have 6 different colored glow bracelets at the check in table. Each bracelet represents something that you are interested in (Green=outdoor activities, Red=singles events, Blue=arts/culture, Yellow=travel, etc). You will choose up to 3 colors that best represent things that interest you.** What to expect: * **Tri-state professionals looking to mix, mingle, and connect** * **We will have a private area reserved exclusively for our party** * **Ice breaker games with prizes** * **Our color coded system for finding like minded people** * **Hosts on hand to welcome you and introduce you to others** * **Music played at conversational levels** * **Full food & drink menu available including speciality drink specials** FAQs: **Can I come alone?** Most come on their own. If you don't know anyone, the ice-breakers will help you meet others. Come alone or bring a friend - either way you'll feel comfortable and have a great time. **How many members will be attending?** This is a multi-Meetup group event. This page only shows a very small portion of the actual attendees. **Is there a dress code?** No hats, sweats, t-shirts etc. Jeans ok. **Ages?** All welcome 21 and over. For more fun events follow: [https://www.eventbrite.com/o/new-york-city-social-events-10797526283](https://www.eventbrite.com/o/new-york-city-social-events-10797526283)

Games with Strangers

Love board games? Looking for someone to play with or something new to play? Come play games with us! Every Saturday night we run Games With Strangers. Grab a drink or dinner, meet some new people, and learn a new game. Our game expert will teach you our featured games for the night and make sure that things are running smoothly. Come be a part of our community!

Welcome back! NYC Drinks + Designers (UX, UI, Product) Happy hour!

Welcome back to **Drinks & Designers** in Manhattan, back by popular demand! This is a casual happy hour made for **UX, UI, product and other digital designers** who are looking to mingle, make new friends and expand their network. There will be a mini ice breaker (nothing scary), sunset views and cocktails. See you there! **Please note you will need to RSVP to attend**.

NYC Health and Wellness Industry Networking Event

For tickets and information: [https://www.eventbrite.com/e/1987359659239](https://www.eventbrite.com/e/1987359659239) **IMPORTANT NOTE: CLICKING THE RSVP AND PAY ORGANIZER BUTTON ON MEETUP DOES NOT GET YOU A TICKET/ SPOT. YOU HAVE TO CLICK THE LINK TO THE EVENTBRITE PAGE AND PURCHASE A TICKET THERE. PRICE GOES UP AS EVENT TIME APPROACHES AND MAY SELL OUT SO GET YOUR TICKET ON EVENTBRITE ASAP.** **\*This is a multigroup event so event responses are only a portion of the total number of attendees** NEW YORK HEALTH & WELLNESS INDUSTRY NETWORKING EVENT: You Have To Get Tickets Here Online In Advance. Tickets Not Available At Venue Door Come mix & mingle at this health & wellness industry networking event in New York City. This event is the perfect opportunity to connect with like-minded individuals and expand your network. Whether you're looking to expand your clientele, make new business connections, find new investment opportunities, hire or get hired or simply connect with others, have a few cocktails and make new friends you'll definitely want to be at this event. ***This Event Is For...*** ***YOGA INDUSTRY PROFESSIONALS \* CHIROPRACTORS \* ACUPUNCTURISTS \* PHYSICAL THERAPISTS \* PERSONAL TRAINERS \* FITNESS INDUSTRY PROFESSIONALS \* REIKI PRACTITIONERS \* OCCUPATIONAL THERAPISTS \* MENTAL HEALTH THERAPISTS \* DIETITIANS \* MASSAGE THERAPISTS \* HEALTHY FOOD INDUSTRY BUSINESS OWNERS \* BODYWORK PRACTITIONERS \* PILATE INSTRUCTORS \* FUNCTIONAL MEDICINE PRACTITIONERS \* PRIMARY CARE PROVIDERS \* NATUROPATHIC DOCTORS \* FITNESS INSTRUCTORS \* HEALERS \* ALTERNATIVE THERAPY EXPERTS \* HOLISTIC PRACTITIONERS \* PERSONAL TRAINERS \* YOGA PROFESSIONALS\* HEALTHY FOOD BRANDS \* GYM OWNERS \* HEALTH SUPPLEMENT COMPANY OWNERS \* ALTERNATIVE MEDICINE EXPERTS \* FITNESS, HEALTH & WELLNESS INDUSTRY ENTREPRENEURS \* (AND FOR PEOPLE JUST LOOKING TO MAKE SOME NEW FRIENDS).*** This event is the perfect opportunity to network with potential business partners, investors, industry professionals and new clients.... Or just come on out and make some new friends! We've witnessed countless business connections and friendships form at our past events.This event is a fun and easy way to connect with others in a relaxed, low pressure environment. There are no speakers or sales pitches. It's just a place to come mingle with like minded people. **ICEBREAKERS TO WIN PRIZES!!!** At the beginning of the event our host will hand you a sheet of paper with icebreaker questions that you can use to get to know the rest of the people at the event. The icebreakers are optional but most people love them because they really help you get to meet people. In the email we send you before the event we'll explain exactly how the icebreaker works but essentially you'll be asking and/or being asked 3 fun and easy but thought provoking icebreaker questions. If you complete the icebreaker you'll be entered into a raffle and one of the event attendees will win prizes! *An email we received about one of our recent events: "Thank you so much for throwing such a great event. The crowd was really great and everyone was super friendly. As a busy professional I don't get that much time to get out and meet people so it was nice to be in such a relaxed environment. Event well done!" - Danielle* **FAQ:** HOW MANY WILL BE ATTENDING? It ranges from event to event. We usually have between 50 and 80 people sign up. CAN I ARRIVE LATE? Absolutely. Arrive any time you'd like. CAN I COME ALONE? Yes, about 75% come on their own. WHAT IS THE DRESS CODE? While we don't have a dress code we ask that you please look neat/presentable. What you wear to work or what you'd where for after work happy hour drinks is fine. CAN I PAY AT THE EVENT DOOR? We do not accept payment at the event door. We also change the venue at each event and don't give out the location to those who don't sign up. You must pre-pay online. HOW LONG DOES THE EVENT GO? The event is 3 hours long. You can arrive any time you'd like. ARE THERE DRINKS? Yes, there's a full menu of great drinks you can order at the bar. IS THERE FOOD AVAILABLE? Yes you can order food. The venue has a food menu and great appetizers available to order. WHAT IS THE AGE RANGE? Anyone of any age (over 21) who wants to network is welcome WHO ATTENDS THE EVENT? Professionals of all sorts and ages IS THERE A REFUND POLICY? If you need to cancel, please email us and we can transfer you to a future event. However we do not offer transfers if you cancel on the day of the event or don't show up. For tickets and information: [https://www.eventbrite.com/e/1987359659239](https://www.eventbrite.com/e/1987359659239)

The Virtue Circle: Industry — Character and Self-Improvement

**The Virtue Circle: Industry — Character and Self-Improvement** **Location:** Starbucks inside Target **Address:** 88-01 Queens Blvd, Elmhurst, NY 11373 **Length:** 25 minutes This is a meeting of **The Virtue Circle**, an in-person discussion group focused on developing one virtue or high-performance attribute at a time. This week’s virtue is **Industry**. **Definition:** Lose no time; be always employed in something useful; cut off all unnecessary actions. **Interpretation:** Industry means using your time and energy for useful purposes, while reducing distraction, delay, and unnecessary activity. **Action:** Identify one unnecessary action that wastes your time, and replace it with one useful action this week. **Industry** is an important virtue because time is limited. When you use your time well, you become more productive, more reliable, and more capable of making steady progress. Industry is not about being constantly busy. It is about directing your effort toward what is useful and worthwhile. We will meet at the **Starbucks seating area inside Target** for a short, structured **25-minute discussion**. Look for **The Virtue Circle sign or notebook**. \*\*\* **Meeting Format** **1\. Virtue of the Week** We introduce **Industry**, including its definition and interpretation. **2\. Personal Reflection** Each person reflects on where **Industry** is currently strong or weak in their own life. **3\. Group Discussion** We discuss what **Industry** means, what makes it difficult to practice, and what it looks like in real conduct. **4\. Practical Action** Each person chooses one small action to practice **Industry** during the coming week. \*\*\* **Group Guidelines** Please arrive on time. Keep the discussion respectful, practical, and focused on the virtue of the week. Speak from your own life and experience. Listen carefully when others are sharing. The goal is not perfection. The goal is steady improvement. \*\*\* **Participation Note** Attendance is voluntary. **The Virtue Circle** is a discussion group for adults, focused on personal reflection and practical improvement only. It does not provide legal, medical, psychological, financial, or professional advice. Each member is responsible for their own conduct, choices, belongings, and personal safety while attending. \*\*\* No prior reading is required. New members are welcome.

Beers & Data

WE ARE BACK IN PERSON!

Media/Advertising Professionals Meet

Meet NYC professionals in PR, media/advertising agencies, Ad platforms, Ad measurement, data, analytics and all the tech that powers the world of marketing. PS: * Event is free to attend. No cover, no drink minimums. Each guest will cover their own tab at the bar. * Please sign up only if you plan on attending #noflakes. * Our organizers do this purely for networking. We don’t get any monetary benefits #bekind. * Appropriate profile photo is mandatory.

Murder Mystery Mixer + After Party

**\*GET TICKETS AT:** [https://www.eventbrite.com/e/murder-mystery-mixer-tickets-55462015381](https://www.eventbrite.com/e/murder-mystery-mixer-tickets-55462015381) **(**\*Limited # save $5 by using discount code "5" at checkout. *Our events are co-organized by multiple groups so don't pay attention to the RSVPs. These events are consistently well attended.)* **This will be our ultimate Murder Mystery Party! Join us for a night of fun, deception, mystery, laughs and socializing. No experience is necessary and this is the perfect party whether you come alone or with a group of friends; by the end of the night you will have interacted with everyone in the room! This is 100% fun. Can you catch the killer? Cocktails and chaos await!** Our interactive murder mystery nights are a fun and different way to socialize on a Saturday evening! For each of these adventures, everyone at the party plays a role and everyone is a suspect! When you arrive our staff will be on hand to welcome you and give you a character to play in the story. It is designed to be fun and not super hard. During the night our host will narrate the chain of events that lead to the murder then it is up to you to solve the case! **What to expect?** You will be given a character that may be the person who everyone is looking for or you may be the person who solves the mystery. (You will not know right away). Our hosts will set the mood and explain what you need to do which is pretty much relax and enjoy the party with all of the other guests who are playing characters too! **What's the story?** **THE STORY** Katie and Ronald have been dating on and off since high school. Their relationship has survived breakups, makeups, money problems, cheating accusations, lies, jealousy, and enough drama to fill ten years of reality television. But somehow, they always found their way back to each other. After a decade together, Ronald finally popped the question—and now their wedding is only **one week away!** Katie and Ronald are convinced that the problems of their past are behind them. They’re older. They’re wiser. They’ve matured. They’ve forgiven each other. At least… that’s what they keep telling everyone. To celebrate their final days of single life, Katie and Ronald have decided to skip the traditional separate bachelor and bachelorette parties and throw **one enormous combined celebration** instead. They’ve chartered a party bus and invited an unforgettable collection of friends, family members, former flames, old enemies, questionable acquaintances, and a few characters from their past who probably should have stayed there. The plan is simple: pile onto the party bus, hit several locations, drink too much, party too hard, and celebrate the happy couple before they walk down the aisle. **What could possibly go wrong?** Apparently… everything. As the party rolls from one stop to the next, the drinks start flowing—and so do the secrets. Old grudges resurface. Past relationships are exposed. Feelings get hurt. Friendships are tested. Unexpected bonds are formed. Hookups happen. Accusations start flying. And some people begin to wonder whether Katie and Ronald should be getting married at all. Then the celebration takes a deadly turn. **Before the night is over, one member of the party will be DEAD.** Suddenly, everyone is a suspect. Was it the jealous ex-boyfriend who never got over the bride? The nagging future mother-in-law who thinks this wedding is a terrible mistake? A jilted former lover looking for revenge? The minister who knows more about the couple than anyone realizes? The bride’s bizarre brother, who’s been acting suspiciously all night? Or could the killer be someone even closer to the wedding…**Katie or Ronald themselves?** Everyone aboard the party bus has a story. Everyone has a secret. And someone has a motive for murder. You’re invited to join Katie and Ronald for one final night of partying before they say **“I do.”** But choose your friends carefully. Because tonight… **You could be the victim. You could be the murderer. Or you could be the one who solves the case.** Welcome aboard. FAQs: **Can I come alone?** Yes 90% of those attending will likely register on their own but you are invited to bring as many guests as you would like just register for that amount. **Age-specific?** All are welcome 21 and over. **How much?** $20-$30 depending upon how early you purchase. NOT sold at door. Game limited to 40 people and this sells out quickly. For more fun events follow: **[https://www.eventbrite.com/o/new-york-city-social-events-10797526283](https://www.eventbrite.com/o/new-york-city-social-events-10797526283)**

Jersey City Coworking: Portfolio/Passion Project Power Hour(s) ✨

September is here, the back-to-school energy is real, and maybe that means it's time to finally work on that portfolio, passion project, or vibe coding idea you've been meaning to get to since... let's not talk about it. 👀 Join UXPA-NJ for a casual coworking session at Harborside Financial Center. Bring your laptop, your half-finished case studies, that project you keep pushing to next week, or anything you'd love another designer's eye on. Let's actually get to it. Together. We'll have free Wi-Fi, comfy seating, and a room full of fellow designers and researchers who can relate. * Bring a charged laptop; outlets may be limited. * BYO snacks & drinks (light bites also available at the food court) **What we'll do**: work quietly, chat when we need a break, and cheer each other on. Where we’ll be: **The atrium at Harborside Financial Center** **210 Hudson St, Jersey City, NJ** 🏃🏽‍♂️ **2 minute walk** from Exchange Place Path station (building entrance is to the right when you exit the station) 🚌 **By bus:** NJTransit routes: 80, 1, 82 🚋 **Light rail**: Harborside station 🚲 **Citibike station:** Exchange Place or Washington & Morgan 🚗 **Parking:** [OneParking](https://oneparking.com/facilities/10-exchange-place-garage/) at 10 Exchange Place or street parking [ParkMobile Parking App | Find & Pay for Parking | On-street & Reservation](https://parkmobile.io/)

UX Happy Hour irl (open to all levels)

######## You need to bring a physical Government Issued ID to be allowed to stay. It's the Law. ######## Whether you're a seasoned UX pro, just breaking into the field, or simply curious about design — this is your invite to pull up a chair and join the conversation. UX Happy Hour is a laid-back, no-agenda gathering where designers, researchers, product thinkers, and anyone design-curious can connect over drinks in a low-pressure setting. No slides. No networking theater. **Why attend:** • Meet new connection in organic way • Get feedback and fresh perspectives on your work (i.e. portfolio) or advice for your career • Stay sharp on what's happening in UX, AI, product, and tech right now • Meet potential collaborators, mentors, or future coworkers • Cheap drinks ($5 Guinness) **What to expect:** • Warm, welcoming crowd across all experience levels • Candid conversations about design, careers, tools, and everything in between • A great chill bar in the East Village to do it all in **Where to find us:** We're usually tucked in by the ATM at the back of Mona's. If you're not sure where we are, just ask the bartender — they know us! Come solo, bring a friend, or drag a coworker along. The more the merrier. Interested in sponsoring this event? Reach out to Danny (one of the organizers) for our sponsorship rate card.