Brand Strategy New York
Elevate your brand strategy skills in New York

Making Better Bets: A Field Guide to Product Strategy with Andrew Skotzko
Thu, Oct 29, 11:00 PM“Be more strategic” is advice every product leader has heard. But knowing what to actually DO? That's the hard part. Join us for an early look at *[The Strategy Cycle](https://thestrategycycle.com/)*, the new book from product leadership coach [Andrew Skotzko](https://www.linkedin.com/in/andrewskotzko), which is a practical guide to turning a messy set of research, goals, stakeholder opinions, and competitive pressure into a real product strategy. Andrew frames strategy as a theory of winning, expressed through a cycle of bets. Plans, roadmaps, and goal lists all have their place, but a real strategy gives them direction and makes planning season suck a lot less. Mind the Product founder Martin Eriksson says the book shows you what to do on Monday morning—and “what to do in week 7 when the strategy is quietly falling apart.” Andrew will walk through the two halves of the cycle: **Craft the strategy.** Start with a two-page strategy sketch, distill what’s really going on in your market, name the challenge that matters most, and define why customers will choose you and keep choosing you. Then turn that into a portfolio of bets with a clear line between what’s in and what’s out. **Live the strategy.** Crafting the strategy is only about 40% of the work. The rest is deploying it, keeping it alive when shiny new things start arriving in week two, and evolving it as you learn. You’ll walk away with: * A practical way to frame strategic choices as bets * A starting template for your own strategy sketch * Tactics for keeping strategy alive after planning season ends This session is built for anyone responsible for setting direction in a fast-moving environment. Bring your hardest strategy questions. **Sponsored by:** * **[Askable:](https://www.askable.com/)** the UX research platform that grounds fast product decisions in real human evidence * **[Pendo:](https://www.pendo.io/)** Product Context for your Apps and AI Agents

Beers & Data
Tue, Oct 6, 10:00 PMWE ARE BACK IN PERSON!

Free Funk Rock Jam Sessions Mondays - Random Strangers Jam at Shrine Harlem
Tue, Oct 6, 12:00 AMBring your instrument. Be a stranger. Join the jam. Mondays from 8-10pm with Random Strangers Jam at Shrine World Music Venue in Harlem! Online RSVPs get priority and in person sign ups start at 7:45pm. RSJ is a fully improvised psychedelic funk rock jam session led by Sky Demetri and his band. Come prepared to create new music on the spot - every 5-7 minutes, half the band takes a seat and is replaced by musicians from the audience, the new group of random strangers jams on a fresh key and concept - and the rotation continues! Join the email list at [RandomStrangersJam.com](http://randomstrangersjam.com/)! All jammers must sign in on the official sign up sheet in person. The sign up sheet becomes available in person 15 minutes before the jam. *Drums, keys, mics, amps, and a PA/DI are provided, please bring all other instruments.*

Moving Forward NYC: AI & Tech Small Business Relaunch Mixer
Thu, Oct 15, 10:00 PM*Connect with local SMB owners, marketers, and founders to kick off Q3/Q4, share practical ideas, and build high-value connections.* Kick off Q3/Q4 with New Connections, Practical Strategy, and Community! Welcome to the official in-person relaunch of the Moving Forward with AI & Tech: Small Business Community! Whether you’ve been a member of this group for years or you’re joining us for the first time, this is our flagship gathering to meet in person, build meaningful business relationships, and share ideas on how AI and modern technology are helping local businesses scale. Hosted and sponsored by [Moving Forward Small Business](https://movingforwardsmallbusiness.com), this high-energy networking mixer brings together small business owners across all verticals, founders, operators, and marketing professionals in the NYC metro area. **What to Expect** * **High-Impact Networking**: Skip the awkward small talk. We’ll have structured icebreakers and industry-focused nametags so you can meet the right contacts fast. * **The New Community Roadmap**: Get a quick 15-minute look at what’s coming for our community, including upcoming virtual workshops, expert trainings, and tools. * **Call for Member Speakers**: Want to present at one of our future events? We are officially opening up stage spots for members to showcase their expertise, tech hacks, and business success stories. * **Q4 Momentum**: Connect with potential clients, referral partners, and collaborators as everyone gets back to business post-summer. **Event Agenda:** * **6:00 PM – 6:30 PM** \| Arrival & Open Networking Grab your badge, check in, and connect with fellow attendees. * **6:30 PM – 6:45 PM** \| State of the Community & Speaker Announcement A quick welcome from our leadership team, our vision for the group, and how you can apply to present at upcoming events. * **6:45 PM – 7:15 PM** \| Fast\-Track Connections A quick, fun, structured 2-minute rotation game to make sure you meet at least 5 new business owners in the room. * **7:15 PM – 8:00 PM** \| Open Mingling & Wrap\-Up Deepen the conversations you started, take group photos, and exchange contacts. **Who Should Attend?** * Small Business Owners & Founders looking to optimize operations, sales, finance, and marketing using technology. * Marketing Professionals & Consultants serving SMB clients. * Entrepreneurs & Operators hungry for practical strategies and high-value local networking. **RSVP Note:** Space is limited by venue capacity. Please RSVP early to secure your spot on the guest list!

Games with Strangers
Sat, Oct 10, 11:00 PMLove board games? Looking for someone to play with or something new to play? Come play games with us! Every Saturday night we run Games With Strangers. Grab a drink or dinner, meet some new people, and learn a new game. Our game expert will teach you our featured games for the night and make sure that things are running smoothly. Come be a part of our community!

Socializing and Networking / North Jersey edition
Tue, Oct 13, 9:30 PMHow’s your fall going, awesome design community? Join fellow UXDs, UXRs, PMs, developers, and design-curious folks for a relaxed evening of drinks and pizza hosted by UXPA-NJ at the Wanderer in Jersey City. All acronyms welcome. Come enjoy the changing leaves, Halloween season, and local/ non-local recommendations with familiar faces and new friends. No pressure, no agenda, just a chance to unwind and chill out. Pull up a seat, make a new connection, and enjoy a laid-back night with good company. Candy corns are optional. Conversation is encouraged. 🍂🎃 The Wanderer is a “caffeine to cocktails” bar tucked between Cafe Alyse & One World Pizza in the McGinley Square neighborhood of Jersey City. And lucky us, the Wanderer hosts a Happy Hour on Tuesdays! Discounted select beer & wines and pizzas from One World Pizza next door. *Did someone say Happy Hour?* There will be no agenda or speakers for this event. We just want to encourage informal socializing. **(Not an) Agenda:** 5:30 pm - 8:00 pm Socializing, networking, drinks & maybe pizza (cash bar) Feel free to stay later! **The Wanderer** **53 Baldwin Ave, Jersey City, NJ 07304** 🏃🏽♂️ **18 minute walk** from Journal Square Path station 🚌 **By bus:** NJTransit route #s 9, 8, 87, 80 🚲 **Citibike station:** Baldwin at Montgomery 🚗 **Street parking available**, with the Parkmobile app https://www.instagram.com/thewanderer_jerseycity [https://www.instagram.com/one_world_pizza/](https://www.instagram.com/one_world_pizza/) [ParkMobile Parking App | Find & Pay for Parking | On-street & Reservation](https://parkmobile.io/)
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