Brand Strategy New York

Q4 Full Funnel Performance Creative: Discovery to Post-Click

**Q4 Full Funnel Performance Creative: Discovery to Post-Click** **​\*\*(Brands Only - Non Brands will be rejected)\*\*** ​BFCM isn't won at checkout - it's won weeks earlier, in the creative that gets built, tested, and refined while everyone else is still telling themselves October is plenty of time. ​This DTC Builders session is the pre-game. A room for Shopify founders and marketers to get honest about what full-funnel performance creative actually looks like heading into peak season — from the discovery ad that earns the scroll-stop, all the way through to the post-click landing page and offer that actually closes the sale. We're joined by **[Ed Weston, Co-Founder of ](https://www.linkedin.com/in/edward-weston-prospa/?utm_source=luma)[Prospa](https://www.prospamedia.co.uk/?utm_source=luma)**, the performance marketing agency behind £50M+ in profit for 8-figure Shopify brands, to break down exactly how his team briefs, tests, and scales creative across the full funnel heading into BFCM. ​🎯 **Why you should be in this room.** * ​Get ahead of BFCM creative before the scramble. Now gives you enough runway to fix the funnel before late-Q4 panic mode. * ​Hear it from an agency running 8-figure Shopify accounts. Prospa manages £5M+ in monthly ad spend and has generated £50M+ in profit across 80+ ecommerce clients. * ​Pressure-test your own funnel. Discovery, consideration, landing pages, and the post-click gaps that quietly kill contribution margin once volume spikes. * ​See what's actually converting right now. Real creative angles, formats, and offer framing Prospa is running for 8-figure brands going into peak season. * ​Leave with a sharper creative brief. Not theory — a practical checklist for what to build and test before BFCM hits.

Is Your Business Fully Protected? Ask Us Anything About Intellectual Property!

Welcome back! NYC Drinks + Designers (UX, UI, Product) Happy hour!

Welcome back to **Drinks & Designers** in Manhattan, back by popular demand! This is a casual happy hour made for **UX, UI, product and other digital designers** who are looking to mingle, make new friends and expand their network. There will be a mini ice breaker (nothing scary), sunset views and cocktails. See you there! **Please note you will need to RSVP to attend**.

Games with Strangers

Love board games? Looking for someone to play with or something new to play? Come play games with us! Every Saturday night we run Games With Strangers. Grab a drink or dinner, meet some new people, and learn a new game. Our game expert will teach you our featured games for the night and make sure that things are running smoothly. Come be a part of our community!

The Virtue Circle: Industry — Character and Self-Improvement

**The Virtue Circle: Industry — Character and Self-Improvement** **Location:** Starbucks inside Target **Address:** 88-01 Queens Blvd, Elmhurst, NY 11373 **Length:** 25 minutes This is a meeting of **The Virtue Circle**, an in-person discussion group focused on developing one virtue or high-performance attribute at a time. This week’s virtue is **Industry**. **Definition:** Lose no time; be always employed in something useful; cut off all unnecessary actions. **Interpretation:** Industry means using your time and energy for useful purposes, while reducing distraction, delay, and unnecessary activity. **Action:** Identify one unnecessary action that wastes your time, and replace it with one useful action this week. **Industry** is an important virtue because time is limited. When you use your time well, you become more productive, more reliable, and more capable of making steady progress. Industry is not about being constantly busy. It is about directing your effort toward what is useful and worthwhile. We will meet at the **Starbucks seating area inside Target** for a short, structured **25-minute discussion**. Look for **The Virtue Circle sign or notebook**. \*\*\* **Meeting Format** **1\. Virtue of the Week** We introduce **Industry**, including its definition and interpretation. **2\. Personal Reflection** Each person reflects on where **Industry** is currently strong or weak in their own life. **3\. Group Discussion** We discuss what **Industry** means, what makes it difficult to practice, and what it looks like in real conduct. **4\. Practical Action** Each person chooses one small action to practice **Industry** during the coming week. \*\*\* **Group Guidelines** Please arrive on time. Keep the discussion respectful, practical, and focused on the virtue of the week. Speak from your own life and experience. Listen carefully when others are sharing. The goal is not perfection. The goal is steady improvement. \*\*\* **Participation Note** Attendance is voluntary. **The Virtue Circle** is a discussion group for adults, focused on personal reflection and practical improvement only. It does not provide legal, medical, psychological, financial, or professional advice. Each member is responsible for their own conduct, choices, belongings, and personal safety while attending. \*\*\* No prior reading is required. New members are welcome.

NYC Health and Wellness Industry Networking Event

For tickets and information: [https://www.eventbrite.com/e/1987359659239](https://www.eventbrite.com/e/1987359659239) **IMPORTANT NOTE: CLICKING THE RSVP AND PAY ORGANIZER BUTTON ON MEETUP DOES NOT GET YOU A TICKET/ SPOT. YOU HAVE TO CLICK THE LINK TO THE EVENTBRITE PAGE AND PURCHASE A TICKET THERE. PRICE GOES UP AS EVENT TIME APPROACHES AND MAY SELL OUT SO GET YOUR TICKET ON EVENTBRITE ASAP.** **\*This is a multigroup event so event responses are only a portion of the total number of attendees** NEW YORK HEALTH & WELLNESS INDUSTRY NETWORKING EVENT: You Have To Get Tickets Here Online In Advance. Tickets Not Available At Venue Door Come mix & mingle at this health & wellness industry networking event in New York City. This event is the perfect opportunity to connect with like-minded individuals and expand your network. Whether you're looking to expand your clientele, make new business connections, find new investment opportunities, hire or get hired or simply connect with others, have a few cocktails and make new friends you'll definitely want to be at this event. ***This Event Is For...*** ***YOGA INDUSTRY PROFESSIONALS \* CHIROPRACTORS \* ACUPUNCTURISTS \* PHYSICAL THERAPISTS \* PERSONAL TRAINERS \* FITNESS INDUSTRY PROFESSIONALS \* REIKI PRACTITIONERS \* OCCUPATIONAL THERAPISTS \* MENTAL HEALTH THERAPISTS \* DIETITIANS \* MASSAGE THERAPISTS \* HEALTHY FOOD INDUSTRY BUSINESS OWNERS \* BODYWORK PRACTITIONERS \* PILATE INSTRUCTORS \* FUNCTIONAL MEDICINE PRACTITIONERS \* PRIMARY CARE PROVIDERS \* NATUROPATHIC DOCTORS \* FITNESS INSTRUCTORS \* HEALERS \* ALTERNATIVE THERAPY EXPERTS \* HOLISTIC PRACTITIONERS \* PERSONAL TRAINERS \* YOGA PROFESSIONALS\* HEALTHY FOOD BRANDS \* GYM OWNERS \* HEALTH SUPPLEMENT COMPANY OWNERS \* ALTERNATIVE MEDICINE EXPERTS \* FITNESS, HEALTH & WELLNESS INDUSTRY ENTREPRENEURS \* (AND FOR PEOPLE JUST LOOKING TO MAKE SOME NEW FRIENDS).*** This event is the perfect opportunity to network with potential business partners, investors, industry professionals and new clients.... Or just come on out and make some new friends! We've witnessed countless business connections and friendships form at our past events.This event is a fun and easy way to connect with others in a relaxed, low pressure environment. There are no speakers or sales pitches. It's just a place to come mingle with like minded people. **ICEBREAKERS TO WIN PRIZES!!!** At the beginning of the event our host will hand you a sheet of paper with icebreaker questions that you can use to get to know the rest of the people at the event. The icebreakers are optional but most people love them because they really help you get to meet people. In the email we send you before the event we'll explain exactly how the icebreaker works but essentially you'll be asking and/or being asked 3 fun and easy but thought provoking icebreaker questions. If you complete the icebreaker you'll be entered into a raffle and one of the event attendees will win prizes! *An email we received about one of our recent events: "Thank you so much for throwing such a great event. The crowd was really great and everyone was super friendly. As a busy professional I don't get that much time to get out and meet people so it was nice to be in such a relaxed environment. Event well done!" - Danielle* **FAQ:** HOW MANY WILL BE ATTENDING? It ranges from event to event. We usually have between 50 and 80 people sign up. CAN I ARRIVE LATE? Absolutely. Arrive any time you'd like. CAN I COME ALONE? Yes, about 75% come on their own. WHAT IS THE DRESS CODE? While we don't have a dress code we ask that you please look neat/presentable. What you wear to work or what you'd where for after work happy hour drinks is fine. CAN I PAY AT THE EVENT DOOR? We do not accept payment at the event door. We also change the venue at each event and don't give out the location to those who don't sign up. You must pre-pay online. HOW LONG DOES THE EVENT GO? The event is 3 hours long. You can arrive any time you'd like. ARE THERE DRINKS? Yes, there's a full menu of great drinks you can order at the bar. IS THERE FOOD AVAILABLE? Yes you can order food. The venue has a food menu and great appetizers available to order. WHAT IS THE AGE RANGE? Anyone of any age (over 21) who wants to network is welcome WHO ATTENDS THE EVENT? Professionals of all sorts and ages IS THERE A REFUND POLICY? If you need to cancel, please email us and we can transfer you to a future event. However we do not offer transfers if you cancel on the day of the event or don't show up. For tickets and information: [https://www.eventbrite.com/e/1987359659239](https://www.eventbrite.com/e/1987359659239)

Beers & Data

WE ARE BACK IN PERSON!

Media/Advertising Professionals Meet

Meet NYC professionals in PR, media/advertising agencies, Ad platforms, Ad measurement, data, analytics and all the tech that powers the world of marketing. PS: * Event is free to attend. No cover, no drink minimums. Each guest will cover their own tab at the bar. * Please sign up only if you plan on attending #noflakes. * Our organizers do this purely for networking. We don’t get any monetary benefits #bekind. * Appropriate profile photo is mandatory.

Jersey City Coworking: Portfolio/Passion Project Power Hour(s) ✨

September is here, the back-to-school energy is real, and maybe that means it's time to finally work on that portfolio, passion project, or vibe coding idea you've been meaning to get to since... let's not talk about it. 👀 Join UXPA-NJ for a casual coworking session at Harborside Financial Center. Bring your laptop, your half-finished case studies, that project you keep pushing to next week, or anything you'd love another designer's eye on. Let's actually get to it. Together. We'll have free Wi-Fi, comfy seating, and a room full of fellow designers and researchers who can relate. * Bring a charged laptop; outlets may be limited. * BYO snacks & drinks (light bites also available at the food court) **What we'll do**: work quietly, chat when we need a break, and cheer each other on. Where we’ll be: **The atrium at Harborside Financial Center** **210 Hudson St, Jersey City, NJ** 🏃🏽‍♂️ **2 minute walk** from Exchange Place Path station (building entrance is to the right when you exit the station) 🚌 **By bus:** NJTransit routes: 80, 1, 82 🚋 **Light rail**: Harborside station 🚲 **Citibike station:** Exchange Place or Washington & Morgan 🚗 **Parking:** [OneParking](https://oneparking.com/facilities/10-exchange-place-garage/) at 10 Exchange Place or street parking [ParkMobile Parking App | Find & Pay for Parking | On-street & Reservation](https://parkmobile.io/)

UX Happy Hour irl (open to all levels)

######## You need to bring a physical Government Issued ID to be allowed to stay. It's the Law. ######## Whether you're a seasoned UX pro, just breaking into the field, or simply curious about design — this is your invite to pull up a chair and join the conversation. UX Happy Hour is a laid-back, no-agenda gathering where designers, researchers, product thinkers, and anyone design-curious can connect over drinks in a low-pressure setting. No slides. No networking theater. **Why attend:** • Meet new connection in organic way • Get feedback and fresh perspectives on your work (i.e. portfolio) or advice for your career • Stay sharp on what's happening in UX, AI, product, and tech right now • Meet potential collaborators, mentors, or future coworkers • Cheap drinks ($5 Guinness) **What to expect:** • Warm, welcoming crowd across all experience levels • Candid conversations about design, careers, tools, and everything in between • A great chill bar in the East Village to do it all in **Where to find us:** We're usually tucked in by the ATM at the back of Mona's. If you're not sure where we are, just ask the bartender — they know us! Come solo, bring a friend, or drag a coworker along. The more the merrier. Interested in sponsoring this event? Reach out to Danny (one of the organizers) for our sponsorship rate card.

Articulating Reasons by Robert Brandom Week 1

Can you know what a word means without knowing what it refers to? Articulating Reasons is an introduction to Inferentialism, a view in philosophy of language holding that words get their meaning not from what they point to in the world, but from the role they play in reasoning, i.e. what follows from a claim, and what it commits you to. Championed by Robert Brandom and others as an alternative to the traditional referential view, inferentialism offers a genuinely different picture of how language works. We'll draw out connections to logic, epistemology, and metaphysics along the way, exploring the broader consequences of taking inference, rather than reference, as fundamental. Participants should read the entire reading before attending this in person meeting. We will read pages 1-55 for the first week. I will be reading from this version [here](https://a.co/d/01kWAVNC). For questions please send me a message or post to meetup. Best, Brian

Dating Games: A Fun Twist on Speed Dating

For tickets and information: [https://www.eventbrite.com/e/1997754542615](https://www.eventbrite.com/e/1997754542615) **IMPORTANT NOTE: CLICKING THE RSVP AND PAY ORGANIZER BUTTON ON MEETUP DOES NOT GET YOU A TICKET/ SPOT. YOU HAVE TO CLICK THE LINK TO THE EVENTBRITE PAGE AND PURCHASE A TICKET THERE. PRICE GOES UP AS EVENT TIME APPROACHES AND MAY SELL OUT SO GET YOUR TICKET ON EVENTBRITE ASAP.** **\*This is a multigroup event so event responses are only a portion of the total number of attendees** NYC Speed Dating - Dating Games Is your dating life starting to feel monotonous? Do your dates resemble job interviews more than actual chemistry? Sick of dedicating your entire evening to getting to know just one person? Then check out **“Dating Games” Speed Dating!** It’s a lively, modern twist on the classic format. Join us for a one-of-a-kind social experience for NYC singles! Meet new people, win raffle prizes, and connect with other fun, like-minded singles. It’s not only a great way to meet a potential partner—it’s also perfect for finding new friends or even future wingmen/wingwomen. **Suggested age range: 20s, 30s & 40s.** Our warm, welcoming host will get things started before dividing everyone into small groups at various tables. You’ll chat, mingle, and play lighthearted social games with groups of about 4–5 singles. The games are easy, super fun, and designed to help everyone open up and connect. After each round, you’ll rotate tables—just like traditional speed dating—so you'll eventually meet all the singles attending. You’ll also receive a “match sheet,” where you can mark anyone you’d like to speak with again. If they choose you as well, the host will email you each other’s contact information within roughly 24 hours so you can plan a date. Let’s be honest—we’re all tired of endless swiping on apps and meeting people who may not be anything like their profiles. A “Dating Games” Speed Dating night is a far better way to connect because you meet real people *in person* and get a genuine sense of who they are. This is an entirely new, innovative take on speed dating! We appreciate the idea behind traditional speed dating, but it can be tough to keep conversations flowing. That’s why at “Dating Games” events, you’ll have entertaining, easy-to-play games to help break the ice and avoid the typical interview-style awkwardness. We find this format helps people connect more naturally and meaningfully. ### WIN PRIZES! You’ll enjoy an evening full of fresh faces, interactive games, and social fun—no special skills needed, just a little luck! Our friendly host will guide the whole experience and help everyone get acquainted. Throughout the night you’ll play multiple games while getting opportunities to interact with all the singles of the opposite sex. When you win a game, you earn a raffle ticket—giving you chances to win prizes! ### IMPORTANT: THIS IS A PRE-PAY EVENT ONLY Tickets **must** be purchased online in advance—registration at the venue will *not* be available. As the event nears and space becomes limited, the price will increase to $35. *See more upcoming NYC events at [WWW.FRIENDZYEVENTS.COM](https://www.eventbrite.com/e/dating-games-a-fun-twist-on-speed-dating-in-nyc-tickets-1982239058384?aff=oddtdtcreator)* For tickets and information: [https://www.eventbrite.com/e/1997754542615](https://www.eventbrite.com/e/1997754542615)