Sat, Jul 11 · 12:00 PM MST
Getting users is a system, not a hack. The builders who scale are the ones who understand the full growth landscape — where to invest, how channels work together, and how to read the data that tells you what’s actually driving results.
This session is a strategic deep dive into the growth levers available to mobile and web builders in 2026, and how to think about building a growth engine that compounds over time.
What we’ll cover:
∙ Referrals — designing referral loops that are built into your product from day one; why most referral programs fail and what the ones that work have in common
∙ SEO & programmatic SEO — the difference between content-driven SEO and programmatic approaches that scale; how to identify where your product can own search real estate and build pages that compound over time
∙ GEO (Generative Engine Optimization) — the emerging discipline of optimizing for AI-powered search; how ChatGPT, Perplexity, and Google’s AI Overviews are changing discovery and what builders need to do differently right now
∙ App Store Optimization (ASO) — the mobile equivalent of SEO; how to optimize your app’s title, keywords, screenshots, and reviews to maximize organic installs and visibility in the App Store and Google Play
∙ Paid search — how to think about Google Ads strategically, when paid search makes sense versus organic, and how to structure campaigns that don’t hemorrhage budget
∙ Apple Search Ads & Google Play Ads — the paid acquisition channels built specifically for mobile; how ASA and Google Play ads work, why they’re often the highest-intent traffic available for apps, and how to approach bidding and targeting
∙ Paid user acquisition & attribution — building a paid acquisition strategy that scales, understanding the attribution problem across channels, and choosing the right tools to know where your users are actually coming from
∙ Lifecycle marketing — push notifications, in-app messaging, and email flows that bring users back at the right moment; how to design the sequences that move users from activated to retained to loyal
∙ Community-led growth — building a community around your product that drives word of mouth, reduces churn, and turns your most engaged users into your best acquisition channel
∙ Cohort analysis & funnel analysis — how to stop looking at vanity metrics and start understanding user behavior over time; reading cohort data to identify retention drivers, spotting where users drop off between acquisition and activation, and doubling down on what’s working
∙ LTV & payback period — understanding how much a user is worth over their lifetime, how long it takes to recoup your acquisition costs, and why this number determines how aggressively you can invest in growth
∙ North Star metric framework — how to identify the single metric that best captures your product’s growth momentum and align every experiment and initiative around it
∙ AI-powered growth experimentation — using AI to run faster experiments, generate landing page variants, personalize at scale, and find insights in your data that would take weeks to uncover manually
Growth isn’t about picking one channel and hoping. It’s about understanding the full system, running smart experiments, and doubling down on what the data tells you is working.
Who should attend:
Mobile and web founders, growth-minded builders, and anyone who wants to move beyond guesswork and build a repeatable, data-informed growth engine for their product.
Come with your product and your growth questions. We’ll help you think through the strategy.