Bay Area Content Marketing

Your audience isn't finding you the way they used to. They're asking AI for recommendations, answers, and conversations, and they're getting the answers they need without ever clicking through to your content. If your marketing strategy still assumes people will land on your website, you're optimizing for a world that's disappearing.

In this session, Gini Dietrich—creator of the PESO Model©—will show you how paid, earned, shared, and owned media work together to make your brand visible where decisions actually happen now: inside AI-generated answers.

You'll learn how to structure content so AI engines cite you, why earned and shared media matter more than ever for machine credibility, and how to make one piece of content work across all four media types.

Bring your questions. This will be a working conversation, not a lecture.

Schedule change: This Meetup was originally scheduled for July 28, 2026.

AI has made it easier to generate content, but faster drafts do not always mean better work. Many content teams are still using AI at the edges of the process, mostly to polish, rewrite, summarize, or “make it sound better.”

That misses the bigger opportunity. Better AI-assisted content starts before the draft, with stronger inputs, clearer source material, better brand voice guidance, and a more intentional understanding of what the content needs to do.

In this practical session, Susan and Scot Westwater of Pragmatic Digital will talk about how content marketers can use AI inside the work, not just after the work is done.

We’ll look at what AI needs to produce more useful drafts, how teams can spot the patterns that make AI content sound generic, and how a clearer workflow can help teams improve quality, consistency, and review over time.

Attendees will also receive a link to a checklist they can use to review AI-assisted content so it sounds more human and more aligned with the brand.