What we’re about
We've been around for over 10 years! Since 2015 we've brought together marketers interested in learning and networking. A community of 4,100+ members globally, we have a passion for marketing and helping each other.
While "content marketing" is in our group's name, we cover all areas of marketing. Many of our recent talks focus on artificial intelligence (AI).
Feel free to join our LinkedIn Group: https://www.linkedin.com/groups/14360798/.
P.S. Joe Pulizzi, Godfather of content marketing and Founder of Content Marketing Institute says that we're his favorite Meetup group. Seriously!
Upcoming events
1
•OnlineCreate Differentiated Messaging for Thought Leadership and Sales Enablement
OnlinePresenter: Margie Agin, Founder and Chief Strategist, Centerboard Marketing.
Learn how to develop clear, differentiated messaging that becomes the source of thought leadership, campaign, and sales enablement content.
Margie will introduce a framework to ground content creation in a rich understanding of customers’ pains, jobs-to-be-done, and desired outcomes.
The framework allows you to pressure test your assumptions and confirm if you’re communicating the value of your product or service in a way that resonates with customers.
Once completed, it acts as a shared guide to improve consistency and speeds content creation by avoiding endless review cycles and rework.
We’ll walk through how marketers can leverage this framework to align stakeholders in a systematic way, uncover proof points and success stories, and proactively identify any gaps or mismatches that can derail success.5 attendees
Past events
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