About us
Welcome to AI + Marketing, a practical virtual and in-person community for small business owners, entrepreneurs, marketers, freelancers, consultants, creators, students, and curious professionals who want to use AI to make better marketing and business decisions.
Most of our events are held online, so you do not need to live in Los Angeles or Pasadena to participate. Members can join from anywhere in the United States or around the world.
This group is built around a simple question: How can AI help you market smarter, understand your customers better, and make better business decisions?
We explore practical ways to use AI for:
- Marketing strategy and planning
- Content creation and social media
- Customer research and insights
- Email marketing
- Brand voice and messaging
- Lead generation and customer acquisition
- Customer retention and repeat business
- Marketing analytics and measurement
- Workflow automation
- Better business decision-making
You do not need a technical background. Some sessions are designed for people who are just beginning to use AI, while others go deeper into marketing strategy, customer growth, analytics, measurement, experimentation, and tools such as ChatGPT.
We focus on real business problems and practical ways AI can help solve them.
### Virtual Sessions
Most events are held virtually so members can participate regardless of location. Sessions include practical examples, demonstrations, discussions, and opportunities to ask questions about real marketing and business challenges.
We also occasionally host in-person workshops, networking events, and other gatherings for members in the Pasadena and Los Angeles area.
### Types of Events
AI + Marketing Mini Sessions
Focused workshops built around one marketing or business problem. Sessions include practical examples and ideas you can apply to your business, brand, or work.
AI + Marketing Office Hours
Casual virtual working sessions where members can bring questions, marketing challenges, AI tools they are experimenting with, or something they are trying to figure out.
AI + Marketing Strategy Sessions
Deeper sessions covering topics such as customer acquisition, retention, conversion, marketing measurement, brand strategy, content, and better decision-making with AI.
### Pasadena AI Lady
I also created [PasadenaAILady.com](https://pasadenaailady.com/), where I share practical AI + Marketing guides, resources, examples, and tools for small business owners, entrepreneurs, marketers, and consultants.
The focus is especially on people who want to use AI more strategically but may not have a large marketing team, technical staff, or enterprise-level budget.
### About Me
I've done marketing analytics and strategy work for brands including Disney, Land Rover, Lexus, Microsoft, and Warner Bros.
I started this community because I wanted to bring the same kind of thinking used by large organizations, customer insights, measurement, experimentation, marketing strategy, and data-informed decision-making, to marketers and business owners working with much smaller teams and budgets.
AI has made many of those capabilities dramatically more accessible. This group is about learning how to use them well.
### Join Us
If you want to get better at using AI for marketing, understand what is changing, experiment with practical applications, and learn alongside other people doing the same thing, you are welcome here.
Whether you are opening ChatGPT for the first time or already incorporating AI into your work, there should be something here that helps you move forward.
Upcoming events
4
AI for business operations: Save time, make decisions, and streamline work
·OnlineOnlineIn this Meetup, we’ll talk about how to use AI for the work behind the work. The planning. The organizing. The messy notes. The customer questions. The follow-ups. The decisions you keep putting off because everything is scattered in five different places.
We’ll walk through examples like:
Turning messy notes into a clear plan
For example, taking notes from a client call, team meeting, or brainstorming session and turning them into next steps, priorities, follow-up emails, and a simple action list.Creating a simple business process
For example, documenting how you onboard a new client, respond to an inquiry, prep for a consultation, or follow up after a sale.Finding patterns in customer feedback
For example, taking reviews, survey responses, emails, comments, or customer questions and using AI to spot common themes, complaints, objections, and opportunities.Making better business decisions
For example, using AI to compare two service offers, think through pricing options, decide what to stop doing, or evaluate whether a new idea is worth your time.Creating checklists and templates
For example, building a repeatable checklist for discovery calls, project kickoff, client onboarding, monthly reporting, event planning, or customer follow-up.Improving sales and customer service
For example, creating better intake questions, follow-up messages, FAQ responses, client welcome emails, and scripts for common customer situations.Summarizing reports and data
For example, taking a spreadsheet, performance report, or list of results and turning it into plain-English insights you can actually use.More practical AI + Marketing resources: Visit PasadenaAILady.com for guides, examples, and tools designed to help you make better marketing and business decisions.
Everyone who RSVPs “Yes” will receive:
- access to a CustomGPT that I built
- customizable workflow prompts
- business task examples you can reuse
- recap notes from the session
This includes attendees who cannot attend live.
45 attendees
AI product photography studio: Create better business images with AI
·OnlineOnlineCurious about AI product photography but not sure where to start?
This beginner-friendly session is designed for entrepreneurs, marketers, freelancers, consultants, creators, small business owners, Etsy sellers, Shopify sellers, and professionals who want to create better product and marketing images without needing a full photoshoot.We’ll focus on practical, real-world examples using Rewarx Photography Studio.
This AI tool helps turn simple product photos into more polished images for websites, social media, online stores, ads, email marketing, and business content.
Topics may include:
- how small businesses are using AI for product photography
- turning basic product snapshots into professional-looking images
- creating clean product photos for ecommerce listings
- using AI backgrounds and lifestyle scenes
- creating social media images from one product photo
- how to make your product images look more consistent
- how to write better prompts for AI product photos
- common mistakes to avoid when using AI image tools
- where AI helps and where your creative direction still matters most
This will be a relaxed, collaborative session with live examples, discussion, and opportunities to ask questions.
No technical, design, or photography background required.
Whether you are completely new to AI image tools or have experimented a little but still feel overwhelmed, this session will help you better understand:
- what AI product photography is good at
- where AI can save time and money
- how to use AI images for marketing and ecommerce
- how to give better creative direction to an AI tool
- how to start creating practical business visuals right away
Everyone who RSVPs “Yes” will receive:
- recap notes
- beginner-friendly prompts
- practical AI product photography examples
- resources for creating better marketing images with AI
More practical AI + Marketing resources: Visit PasadenaAILady.com for guides, examples, and tools designed to help you make better marketing and business decisions.
40 attendees
Create short videos with an AI twin
·OnlineOnlineCreating video content can be exhausting, especially if you do not enjoy being on camera or do not have time to constantly film yourself.
In this workshop, I’ll show you how to start with one approved image of yourself, or an AI version of yourself and use it to create several short videos in different settings.Your AI twin could be walking outside in one video, working from a home office in another, and sitting at a café in the next. You can change the clothing, location, pose, and activity without having to get dressed, set up a camera, or record each scene yourself.
We’ll go through the process together, including how to:
- Create new scenes while keeping your AI twin recognizable
- Change the outfit and location
- Create the beginning and ending images for a scene
- Turn those images into a short video
- Repeat the process to create more content from the same reference image
This workshop is especially helpful for entrepreneurs, consultants, marketers, and creators who know video is important but do not want to spend all their time filming.
No coding or advanced AI experience is needed. I’ll walk through the workflow step by step and show you what works, what can go wrong, and how to improve the results.
By the end of the session, you’ll understand how one good reference image can become the starting point for several different videos you can use for social media, your website, or your business.
Everyone who RSVPs “Yes” will receive the workshop recap and the prompts used during the session.
More practical AI + Marketing resources: Visit PasadenaAILady.com for guides, examples, and tools designed to help you make better marketing and business decisions.
40 attendees
Make your brand memorable with AI
·OnlineOnlineYour brand is the feeling people remember.
Posting online but still feel like your business sounds unclear, inconsistent, or easy to forget?
Your brand is not only your logo, colors, website, or social media posts. Your brand is the feeling people remember after they interact with you.
It shows up in your emails, captions, comments, DMs, website copy, offers, follow-ups, and even the way you explain what you do.
This beginner-friendly online session is designed for entrepreneurs, marketers, freelancers, consultants, creators, small business owners, and professionals who want to use AI to make their brand feel clearer, more consistent, and more memorable.
We’ll focus on practical, real-world examples you can use right away.
Topics may include:
- how to define the feeling you want your brand to create
- how to use AI to clarify your brand voice and message
- how to make your website, emails, social posts, bios, and DMs feel connected
- how to explain what you do in a way people remember
- how to create reusable brand language for your marketing
- how to identify words your brand should use and avoid
- how to make your offer feel easier to understand and trust
- common mistakes to avoid when using AI for branding
This will be a relaxed, collaborative online session with live examples, discussion, and time for questions.
No branding, technical, or coding background required.
This session will help you better understand:
- what makes a brand memorable
- how AI can help you clarify your message faster
- where human creativity and judgment still matter most
- how to create a more consistent brand experience across every touchpoint
- how to start improving your marketing immediately
Everyone who RSVPs “Yes” will receive:
- recap notes
- beginner-friendly prompts
- practical AI branding examples and resources
Need help with AI + Marketing now?
More practical AI + Marketing resources: Visit PasadenaAILady.com for guides, examples, and tools designed to help you make better marketing and business decisions.
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71 attendees
Past events
13
